Data Protection

Data Protection in Marketing

Whether newsletter, access statistics or ads: Almost all marketing methods use personal data - after all, everyone wants to reach their target group as well as possible. In this digital course “Data Protection in Marketing” you will learn what is allowed in marketing and where data protection sets clear limits.

30 min

German, English

incl. certificate of participation

For all employees

You can request a free demo

Internal online training in just a few steps

Get immediate operational readiness - compatible with any learning management system (LMS) or as a stand-alone solution. Interactive, with certificate, and customizable for your industry on request.

1 Select a course (and customize it)

Choose a ready-made course from mybreev and tailor the content to your industry whenever needed.

2 Integrate technically

Seamless integration into your LMS or immediate use as a stand-alone solution. Format: SCORM 1.2, xAPI, HTML5 and LTI.

3 Train interactively

Active learning through integrated quiz questions and practical exercises. Measurable learning progress in real time.

4 Issue certificates

Automatic certificate issuance after successful completion. Documentable for professional development and compliance.

Request course

Used across industries

Course content & learning objectives

12 chapters

Interactive exercises

Final test

Certificate

Chapters

Introduction to data protection-compliant customer data processing

An introductory explanation is given of what must be observed when processing data in marketing.

Relevant laws and possible sanctions

This is followed by an overview of relevant laws and possible sanctions.

Processing of personal data

It is clearly delineated what personal data is and how it can be processed in compliance with the law.

The “Right to Forget”

What is the right to be forgotten and when does it apply?

The "Privacy by Design" principle

The principle of "Privacy by Design" is introduced and it is explained why it is worthwhile to think about data protection in time.

The "Privacy by Default" principle

In this chapter, you will learn what DSGVO-compliant data collection looks like according to the "Privacy by Default" principle.

Advertising calls and canvassing

Specifics of solicitation calls and other forms of acquisition are addressed.

Online marketing and advertising on the Internet

Examples will be used to address special features of online marketing and advertising on the Internet.

Evaluation of user data

Learn by way of example what must be taken into account when evaluating user data.

Consent and revocation

It is shown in which cases consent must be given and when a right of revocation must be granted.

Dealing with photos and images

An example shows the limits when dealing with photos and images.

Quiz

In a concluding quiz, the learner has the opportunity to test his or her knowledge.

Learning objectives

Know the most important regulations and laws on data protection in marketing
Name reasons why data protection is important
Know effective measures to prevent penalties and sanctions
Know how to promote the protection of personal data
You can assess incidents appropriately.

More Info

Next event

Educational cinema tour 2026

01 Jan 26 01:00 - 31 Dec 26 01:00

DACH Region

Lernkino Tour 2026: Das Edutainment-Erlebnis, das Lernen inszeniert, Emotionen weckt und Ihre Organisation nachhaltig bewegt.

TAKE AWARE 2026: The largest security awareness conference in Europe in Düsseldorf

19 May 26 11:00 - 21 May 26 18:00

b‘mine hotel | Höherweg 90 | 40233 Düsseldorf

Das größte Security Awareness Event in Europa "TAKE AWARE" kommt 2026 nach Düsseldorf! Jetzt anmelden und Tickets sichern!

Future of Festivals 2026 - mybreev goes to Berlin again

25 Nov 26 11:00 - 26 Nov 26 18:00

STATION Berlin

mybreev kehrt 2026 zum Future of Festivals zurück – Fokus auf Sicherheit & Awareness

Start with your
E-Learning project

You’re planning an e-learning campaign with high class content? Let us support you creating a training that really sticks.

About us

Best Practice

News

eLearning Solutions

Training Content Solutions