Crisis Situations

Crisis Communication

Crises have the potential to cause image damage that threatens the company's existence. Professional crisis communication can prevent lasting damage to reputation and allow the company to emerge from a crisis even stronger.

20 min

German, English

incl. certificate of participation

For all employees

You can request a free demo

Internal online training in just a few steps

Get immediate operational readiness - compatible with any learning management system (LMS) or as a stand-alone solution. Interactive, with certificate, and customizable for your industry on request.

1 Select a course (and customize it)

Choose a ready-made course from mybreev and tailor the content to your industry whenever needed.

2 Integrate technically

Seamless integration into your LMS or immediate use as a stand-alone solution. Format: SCORM 1.2, xAPI, HTML5 and LTI.

3 Train interactively

Active learning through integrated quiz questions and practical exercises. Measurable learning progress in real time.

4 Issue certificates

Automatic certificate issuance after successful completion. Documentable for professional development and compliance.

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Used across industries

Course content & learning objectives

7 chapters

Interactive exercises

Final test

Certificate

Chapters

The principles of crisis communication

Crises can threaten the existence of a company and therefore require coordinated internal and external communication. This course chapter presents the tasks and principles of crisis communication.

Dealing with affected persons, relatives and concerned persons

In a crisis, the atmosphere is highly emotionally charged. How the pressure can be reduced is shown here.

Dealing with customers

Many customers rely on timely delivery to maintain their own manufacturing operations. How to maintain further business relations even in case of failures is explained.

Communication goals

Crisis communication has two primary goals. In this part of the course, you will learn what the goals are and how they are achieved.

The role of employees

Internal communication about an event is critical. At this point we will show what the “One-Voice-Principle” is and how it helps to increase credibility.

Social media

Social media pose dangers such as shitstorms and fake news, but they also offer opportunities. This section of the course explains how you can use social media to your advantage.