Two days, many perspectives and above all: real conversations instead of buzzwords. The masterclasses were characterised by critical questions, different perspectives and an honest exchange. A space in which uncertainties had just as much room as new ideas.

What came up again and again: Where is the media industry really heading right now? AI has long since arrived and is being used by everyone, but often still without a clear direction. At the same time, a second topic became almost more present: Authenticity. In a world in which content can be produced ever more quickly and easily, the question of what is still genuine and what really reaches people is becoming central.

The dialogue with a wide variety of creative professionals showed how much movement there is in the industry and that we at mybreev are not just observing, but actively shaping it. It became clear that, in addition to digital formats, analogue spaces are once again gaining in importance. This is exactly what we are addressing with our learning cinema.

Thank you to the nextMedia Festival and the creative industries in Hamburg for two days full of important insights, relevant questions and an exchange at eye level across city borders.

You can find out more about next-Media at: https://nextmedia-hamburg.de/