Berlin, mid-March 2026. Bitkom's TRANSFORM opens its doors - and with it a format that shows how digitalisation really needs to be thought about: no, it's not a purely technological challenge, we don't have to do our jobs five times as fast with AI as before, it's a major social and cultural task. Keynotes, working groups, roundtables - and mybreev right in the middle of it all.

"Future of Learning" working group - because otherwise learning has no chance

We have been part of Bitkom since the beginning of the year. And of the Future of Learning working group. And yes, that sounds like one of those committees where a lot is said and little is done. But it's not. We are made up of people who really understand that learning in organisations and society needs to be rethought - because otherwise it simply won't have any impact. Without impact, there is no motivation. Without motivation, no change. It's as simple as that.

It was about learning zones. Not in the sense of pretty beanbags in the office. Real spaces - physical and digital - where people can realise their potential. What does that need? Attractive media. Simple, honest language. No jargon that loses half of the target group with the first sentence.

And then there's the bigger picture. Society is changing - and with it people's relationship to knowledge, to content, to what they want to consume at all. Attention is the new oil, they say. That's true. Except that oil burns out at some point. Attention can grow if it is used correctly. But it cannot be forced. Anyone who wants to learn today - really learn, not just tick boxes - decides for themselves when, how and with what. Consumer behaviour has changed radically, and learning content that ignores this disappears into insignificance. At the same time, there is a question in the room that is more uncomfortable than it sounds: What happens to creativity when we delegate it more and more often? To tools, to algorithms, to ChatGPT. Nobody knows the exact answer - but one thing is clear: if you forget how to think creatively, you also lose the ability to ask good questions. And without good questions, there are no good answers. Not from people. Not from machines. And not from their babysitters, the humans.

For us as an e-learning studio that works every day to tease the mediality out of every topic, no matter how unwieldy, this exchange was simply worth its weight in gold. Not because we need confirmation - but because good friction sharpens our focus.