mybreev Sports & Events is back at the Future of Festivals in 2026 - clear mission, clear attitude

After our premiere at the Future of Festivals 2025, one thing is certain: We'll be back. Not out of routine, not out of marketing obligation - but because the industry has clearly shown us how great the need for real, effective solutions for security and awareness has become.

What we experienced in Berlin this year was a precise reflection of the current challenges:
Security at major events no longer ends with admission controls, escape routes and radio discipline. Violence prevention, awareness, protection against sexualised violence, anti-discrimination - all of this is now an integral part of responsible event planning. And this is precisely where we as an industry need to become faster and more consistent.

Strong talks, clear signals - the industry wants change

2025 we have held intensive talks:

• with providers of physical prevention solutions,

• with security companies, who think beyond the usual and want to firmly establish awareness,

• and with many smaller festival organisers who have long understood that security is not "nice to have", but an attitude.

There was no room for superficiality here - it was about real responsibility. It is precisely this clarity that we will take with us into next year.

Our experience: nine years in professional sport - and a growing contract in the event sector

mybreev has been supporting the DFB and clubs in the first to third leagues in the area of digital safety training for over nine years.
Efficient qualification of security staff is our core business, our daily bread.

But the transfer to the festival world opens up an additional dimension:
Awareness, prevention, respectful event culture - this is a topic for the future that we cannot overestimate in terms of its importance.

A look at Austria: awareness is enshrined in law

While Germany is still debating the issue, Austria has already created clear legal guidelines.
With the amendment to the Events Act (including Vienna and other federal states), awareness measures have become a mandatory component of major events. These include, among others:

• mandatory awareness concepts,

• defined contact persons for those affected,

• clear reporting channels in the event of sexualised violence or discriminatory behaviour,

• obligations to raise awareness among employees and service providers.

Austria is thus sending a strong signal: Awareness is not an add-on, but a safety standard. This is exactly the direction in which the German festival industry will also develop - and must.

Why we will be back in 2026: The industry needs digital levers and strong partnerships

We see a huge opportunity - and a clear responsibility:

• digital training solutions that make security and awareness expertise scalable,

• Partners who show attitude,

• Organisers who are prepared to make transparency and fairness the standard.

Our goal remains unchanged:
Make festivals safer.
Make festivals fairer.
 Making festivals more honest.

Outlook to 2026: We're staying tuned - and we're bringing reinforcements

mybreev Sports & Events will once again be an exhibitor at the Future of Festivals in 2026.
With new formats, expanded training modules and a network that is as passionate as we are: for safe spaces, strong teams and an event culture that leaves no one behind.

We look forward to the next talks - and to thinking ahead together with the industry.
Future of Festivals 2026: We'll be there again